22Apr
21Apr
AI Agents vs. Auto-Responders: What Actually Drives Better Customer Engagement
The way businesses communicate with customers has changed dramatically over the past few years. While auto-responders have been a reliable tool for basic messaging, AI agents are now reshaping how conversations happen in real time. As a result, companies using bulk SMS and other
20Apr
SMS and Email Marketing New Trends Lebanon Should Follow in 2026
Marketing in Lebanon is entering a new phase. What worked even a year ago is quickly becoming outdated, especially as customer behavior shifts toward faster, more personalized communication. As a result, businesses are rethinking the new trends they should approach SMS and email marketing in...
20Apr
Apple and Gmail use AI in Inbox View For SEO
The way users interact with emails is quietly changing, and most businesses are only starting to notice. Apple Mail and Gmail are increasingly using AI to organize, summarize, and prioritize messages directly inside the inbox view. As a result, the traditional idea of email visibility...
17Apr
CITC And TDRA Established Tighter “Do Not Disturb” Rules For SMS in 2026
Across the MENA region, SMS marketing is entering a more regulated phase. In 2026, authorities such as CITC and TDRA have introduced stricter “Do Not Disturb” (DND) rules for bulk SMS to better protect consumers from unwanted messages. While these changes are...
17Apr
Enforcing Strict Sender ID Registration For Bulk SMS
In Lebanon and across the region, bulk SMS continues to be one of the most direct and effective communication channels. However, as usage grows, so does the need for control, transparency, and trust. This is where enforcing strict Sender ID registration for...
16Apr
Optimization for Email Summarization Including CTA
Email behavior is changing faster than most marketers expected. Today, many inboxes—especially on mobile—automatically summarize emails before users even open them. As a result, the way messages are written, structured, and previewed has a direct impact on whether they get attention or get ignored. This...
16Apr
Technical Messaging Deliverability & Dark Mode in Marketing
In Lebanon, mobile-first behavior is no longer a trend when it comes to the technical messaging sector—it is the default. Today, a large majority of users check their emails on their phones, and more than 80% of them view messages in Dark Mode. As a...
15Apr
Crisis-Resilient Marketing Campaigns: “Buy Today, Get a $5 Voucher for Tomorrow”
In Lebanon’s unpredictable economic environment, businesses are constantly looking for ways to maintain cash flow while keeping customers engaged. This is where crisis-resilient SMS and Email marketing campaigns like “Buy today, get a $5 voucher for tomorrow” start to stand out. Instead of focusing only...
15Apr